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Let’s Spend 15 Minutes Following the Adventures of a Modern-Day ‘Mad Man’

With lunchtime approaching, why not take some time out while you devour your meal and watch this intriguing short film called “Sunshine.” The clip follows freelance advertising producer John Benet, who’s tasked with selling fast-food in Shanghai. We don’t need to tell you what the brand is since you’ll find out in a millisecond, but director/editor Doug Nichol‘s 15-minute portrait of a seemingly jaded, 22-year ad vet in a foreign land is well worth the eyeball time. Choice quote: “When we travel, we want to experience something different, but it just feels the same.”

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!