Ah yes, nothing like a little Candid Camera/Punk’d-inspired action to kick off the morning. The folks at Cali shop Conscious Minds are behind this effort, which was filmed in April at a test house in Pasadena, CA. The Conscious invited 50 men, ages 25-35, to show how they use Pine-Sol products to clean up messes. Little did they know that the Pine-Sol lady herself, Diane Amos, was hiding in various locations in the house and ready to scare the shit out of them.

We have to agree with a couple of the YouTube commenters that our favorite reaction might be around the 0:50 mark. Now, we’re just figuring out if we prefer this effort over the Febreze “Experiments” from last year.