As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’s Bernsen‘s epic, award-winning (ok, not really) The Dentist saga or better yet The Marathon Man, consider this clip called “Mandible” the Cliff’s Notes version.
Again, this is not for the squeamish (though as a horror fan it’s not all that shocking; as a guy who’s got a dentist appointment next week, that’s another story), but in a statement regarding “Mandible,” RPA creative director Scott McDonald says, “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen.” Perhaps what we’re seeing is how RPA felt during the recent Honda review, but who knows, they came out of it pretty OK and so will you. The Newport Beach Film Festival begins April 25 and runs through May 2. Enjoy the show, kids. Credits after the jump.
EVP/CCO: Joe Baratelli
GCD: Pat Mendelson
CD: Scott McDonald
AD: Brian Farkas
CW: Tylynne McCauley
Agency Sr. Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Ryan Radley
Production Co.: Tool
Directors: Erich Joiner, Robert Richardson
DP: Robert Richardson
Writer: Lee Aronsohn
Production Designer: Justin Trask
Executive Producer(s): Brian Latt, Oliver Fuselier, Dustin Callif, Erich Joiner
- Momentum Worldwide, Budweiser Remind You That 'Friends Are Waiting'
- twofifteenmccann Unveils Trailer for 'The Un-Filmable Game'
- SapientNitro Launches 'Move You' for Lycra
- Saatchi & Saatchi Examines Robot Love for Vorwerk