Levi’s has decided to put their US account into review. BBH has been the incumbent since 2001. The UK office consistently turns out strong work for the brand and is not in play. Still, the US office came up with that sexual orientation neutral “Change” spot that featured two endings – one gay, one not.
Cutwater also got in on the action with the same ol’ stuff they seem to be addicted to turning out – viral videos featuring boys and stunts. They did a series of videos (see above) where guys jump into pants for Levi’s, which is just a side step from their Ray-Ban work featuring boys flipping glasses onto their face.
Anyway, the estimated spend of $70 million by Levi Strauss will have agencies left and right jumping at the chance to get in on the review.
More: BBH’s Blacklist