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Maaco Shifts AOR Duties to Pitch (Updated)

 

Well, that was rather short-lived. Barely seven months after selecting Philly-based Red Tettemer + Partners as its first agency of record in 15 years, auto body/repair brand Maaco has shifted duties yet again, appointing Culver City, CA-based Pitch to serve as its new AOR. No word yet on the reason for the switch or even if Maaco held a review, but the brand’s CMO, Chris Furse, says in a statement, “We’re eager to bring a brand new approach on marketing and advertising to the organization and know that the team at Pitch will deliver innovative and exciting campaigns for consumers across the country.”

First order of business for Pitch, which also works with the likes of Burger King (on the youth/family biz), Asics’ Onitsuka Tiger and Nickelodeon, is to develop a $20 million campaign for Charlotte, NC-based Maaco that focuses on the usual print, digital, broadcast, radio, and experiential.

Update: Red Tettemer + Partners gives us this quick statement about the Maaco assignment shift: “The change came with a new executive line up at Maaco, some of whom had a pre-existing relationship with Pitch.” So, there you go.

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