No digitally savvy shopaholic’s visit to his or her local mall over the next month is complete without a new holiday-themed mobile app for download. Fortunately for patrons of Westfield Malls, they now have access to the “LOLiday App,” courtesy of the minds at EVB, who are no strangers to holiday projects.
After downloading the app for iPhone, Android or iPad2, shoppers can then visit the “LOLiday Card Set” at their local participating Westfield Mall. Here, using the magic of mobile technology and augmented reality, shoppers can insert images of themselves into wacky holiday scenes. Why would the nation’s consumers want to insert themselves into a photo that depicts them kissing a buff, shirtless Santa Claus? Well, ladies and gentlemen, they do it for the LOLZ (see also: “lulz”). And, for those avoiding the mall completely or still incapacitated after suffering injuries from a Black Friday Wal-Mart stampede, a completely new silly photo experience awaits on the LOLiday Cards website.
Remember, a new iPad starts at $499 retail, but LOLZ are free. So, this holiday season, give the gift of laughter, and you might even win $10,000 as part of Westfield Mall’s “Laughing All the Way Sweepstakes.” Participating malls and credits follow after the jump.
Westfield Trumbull (Trumbull CT)
Westfield Galleria at Roseville (Roseville, CA)
Westfield West Covina (West Covina, CA)
Westfield Garden State Plaza (Paramus, NJ)
Westfield Century City (Century City, CA)
Westfield San Francisco Centre (San Francisco, CA)
Westfield UTC (San Diego, CA)
Westfield Santa Anita (Santa Anita, CA)
Westfield Annapolis (Annapolis, MD)
Westfield Southcenter (Seattle, WA)
Westfield Culver City (Culver City, CA)
Westfield Topanga (Topanga, CA)
Westfield Fashion Square (Sherman Oaks, CA)
Westfield Valencia (Valencia, CA)
Westfield Montgomery (Bethesda, MD)
Westfield Valley Fair (Santa Clara, CA)
EXECUTIVE CREATIVE DIRECTOR: STEPHEN GOLDBLATT
ART DIRECTOR(s): JEREMY STEWART
COPYWRITER(s): CHRIS MEAD
DESIGNER: DEVIN CRODA
DIRETOR OF TECHNOLOGY: AARON MCGUIRE
DIRECTOR OF CLIENT SERVICE: CARY SAVAS
EXECUTIVE PRODUCER: CRAIG BATZOFIN
USER EXPERIECE / INFORMATION ARCHITECTURE: ALMITRA INOCENCIO
- McCann Compares Internet to Escalators for Verizon
- YARD Explores Duality for Perry Ellis
- BBH Barn Hijacks Tinder for Social Tees Animal Rescue
- Does Your Agency Have a Big Wireless Client? Why the Hell Not?