DDB Chicago announced that it’s hired Jonathan Sackett to assume the agency’s new post of chief digital officer, managing director. Sackett, Superman t-shirt and all, joins from The Martin Agency, where he retained the same title.
Sackett, who co-founded the International Association of Internet Professionals back in 2002, is now tasked with developing DDB Chi’s digital skills, business solutions and lead planning in the digital arena. While at Martin, the newly minted DDB exec helped spearhead the former agency’s digital makeover and worked on clients and worked on clients including Wal-Mart, GEICO, UPS, Pizza Hut, ESPN, Discover Card, Kraft, Microsoft, Expedia, Hanes….you know their past and present client roster by now.
Sackett, who also served as chief digital officer at Arnold Worldwide and was SVP/director of digital operations at Draftfcb for a handful of years, gets high praise (of course) from DDB Chi’s CCO Ewan Paterson, who says in a statement, “We share the same vision for DDB and the type of ideas we want to be famous for. I’m certain that DDB will benefit immensely from Jon’s love of ideas, digital thinking, new business and cowboy boots.”