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While Campbell-Ewald was bestowed the account Stateside, Brand Republic is reporting that Mother London will be handling all UK advertising for the brand.

According to the report, Mother, who beat out VCCP, BBH, Fallon, Adam & Eve and DDB for the 6 million pound account, will produce a through the line campaign that’s set to launch early next year.

More: “Mother Co-Founder Retires, Again

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