M&C Saatchi/Ring of Fire Pop Peoples’ Heads Off
Client: The Getty Center, Los Angeles
Shop: M&C Saatchi, LA
Visuals: Ring of Fire, Los Angeles
Production Co: Sleeper Films
Creatives: Ron Tapia and Dennis DiSalvo
The Idea: “Take regular Los Angelenos, going about their business in typical situations all over LA, and replace their heads with art from the Getty. All to set up the line that a trip to the Getty “stays with you”.
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