We weren’t planning to end consecutive days like this, but yes, we’ve received confirmation that it’s now McKinney that has had to cut staff, specifically in its Durham, NC hub (the agency, which of course was acquired by Cheil Worldwide last year, also has an office in New York). We’ve been told that 30 people in all were affected across the Durham office and that the reductions were made as “an effort to align resources with current client need, including continued recruiting to fill a number of key positions.”

McKinney’s current client roster includes Sherwin-Williams and Mizuno (we’ve been told that McKinney’s “Mezamashii Run Project” for the latter brand is in fact the most Effie-winning campaign of the year so, uh, there’s that). No word yet on where this move leaves headcount at in McKinney’s NC office, but we’re checking.