PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

MDC Acquires Another Shop, PR Firm Allison & Partners

Aviary mdccorp-com Picture 1.pngMiles Nadal is on a rampage, buying up every moderately-sized-but-well-performing PR and ad agency in the land. That’s a bit of a stretch, but MDC Partners just picked up Allison + Partners, reports PRNewser. It’s a mid-sized PR firm probably bringing in around $14-15 million per year.

Typically MDC purchases 51-61% of a company’s shares, though it also buys them outright. This was a majority buyout, but it isn’t clear how much the holding company now owns. In recent months MDC has invested in Attention PR and acquired Sloane & Company.

On the ad side MDC nabbed Plaid, which has rebranded as Humongo. They’ve also bought Florida based TEAM Enterprises.

More:MDC Acquires South Florida Experiential Marketing Firm

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!