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Media Beat: Abbey Klaassen on the Future of Super Bowl Ads

Remember when the whole family crowded around the set for The Cosby Show or you got your roommates together for those Melrose Place viewing parties? Nowadays, you can probably count the number of television “events” on one hand. There is one program, however, that still gets a crazy number of eyeballs every year during its live broadcast: Super Bowl.

For the latest installment of Media Beat, we spoke with Advertising Age‘s executive editor Abbey Klaassen for her take on how advertisers can maximize their campaigns after the game and whether we’ll ever get DVR-proof commercials.

PART 2: Tomorrow, Klaassen discusses her new role as executive editor of Advertising Age and how you can land a byline in her pages.

PART 3: On Wednesday, Klaassen gives tips to advertisers looking to fend off competition from Google.

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