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Media Beat Teaser: Steve Stoute on the ‘King of Beers’

Well, we have to say the timing couldn’t be better. Now that the word is out about the grandiose plans for Budweiser’s “Made in America” concert in Philly over Labor Day weekend, we figured we’d post a quick clip from our recent Media Beat interview with Translation founder/CEO Steve Stoute.

Stoute’s agency, of course, has expanded its relationship with A-B InBev in recent weeks as it’s taken over full creative responsibilities for Bud Light. The pair is getting even cozier now that the “Made in America” fest is being turned into a movie directed by Ron Howard, produced by his longtime cohort Brian Grazer and executive produced by A-B InBev U.S. marketing VP Paul Chibe and Jay-Z.

Stoute, who is serving as producer on the project, spent about 45 minutes in our studio a few weeks back (and just days before Translation fully took over Bud Light). Here’s a quick minute clip from our lengthy chat that seems to fit in the context of this week’s news. Look for the full Media Beat interview with the exec to roll out in mid-September.

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