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MediaBeat: R/GA CCO Nick Law Discusses the Lessons of 2009

We’ve been working on a new interview series here at the ‘bistro called ‘MediaBeat’ where we sit down with top industry pros in various verticals. This interview with Nick Law was taped recently, and we’ll share it with you over the next three days.

Part 1 is posted below and delves into things like: who’s better at advertising, the UK or US? The Australian born Law spent his the first part of his career in London working on craft. By comparison, he says American advertising is more pragmatic, focused on context.

Asked what the most important lesson learned in 2009 was, Law responded, “it feels like the longest year in the history of mankind.” Well, for advertising, he clarifies, noting that the most important thing he’s learned is to figure out the context of your message and then match it to craft. “Your relationship with other people creatively is not fixed,” waxed Law. “The choreography of collaboration becomes very important.”

Part 2: Nick Law on 2010 Trends

Part 3: Nick Law on Why Traditional Agencies Need to Start From the Ground Up in Digital

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

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