Meth is a Hell of a Drug

Venables Bell & Partners developed this PSA effort for the Montana Meth Project aimed at curbing the need for speed amongst teens. This series of spots, shot in frenetic cut sequences perhaps to mimic the effects of meth, features somber, regretful high-schoolers narrating their friends/family member’s respective downward spirals due to their addiction.

This latest set of ads marks the fifth Montana Meth campaign and was helmed by The Dark Knight cinematographer Wally Pfister, who follows in the footsteps of notable filmmakers like Darren Aronofsky and Alejandro Gonzalez Inarritu. A print example via Ads of the World is below and another Pfister-directed spot is after the jump…

More: “Ad Council’s PSA Message: Look Ma, All Hands!”

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