Mobile

We still aren't exactly sure how Augmented Reality will fit into advertising, but it's increasingly evident that the technology will play a role in how we absorb media.

The video above includes an HTC phone (not a bad plug considering the recent campaign launch), some cardboard and elastic. When used in the proper array, these bits can be put together to create a Heads-Up-Display (HUD). Not following? Ever used Google StreetView on your iPhone? Notice that as you turn, the image on your screen reacts. Combine that with the crazy cardboard HTC goggle setup and you've got yourself a cool environment. This is how apps are born.

Gizmodo via Slashgear

More: "Deutsch Kickstarts HTC Advertising Push"

Back in May our mobile site launched. This has been especially accessible to those of you on iPhones and Blackberrys who use the mobile site so your boss can't tell you're checking to see what's up. Sucker. Anyway, we're curious to know what you think about it and if you have any suggestions. Let us know, any way you feel comfortable. Next thing we need to get is a boss button, now that'd be something.

More: "AgencySpy's Gone Mobile"

Auto-Tuning is one of those likable Web memes, as you can see in the ad for T-Pain's iPhone App above. On a sleepy Friday, it's the kind of thing we're happy to share. Come on, weekend!

I Am T-Pain 1.0 ($2.99 in the iTunes Store) by Smule.

More: "The iPhone App Store Goes Mad"

This may be the perfect advertising (or ad blogger) application. uDouche helps you and your friends alert one another to the presence of so called "douche bags". I thought we retired that one?

Apparently this was created by two guys (gals?) at Olson in Minneapolis, but it was developed by VokalInteractive in Chicago. Cost: $.99 — but, free updates for life!

More: "Douche of the Day"

For those of you who have been telling us you'd like a better mobile page, you've got it. Our tech folk retrofitted AgencySpy for your smart phones. Let us know what you think.

David Beckham is the latest face for Motorola. Mr. Posh Spice is also the rep for Adidas, Giorgio-Armani, Gillette, and Pepsi. Are we missing anyone? Who cares? Check out that bod. Too bad he's got one of the weirdest voices we've ever heard.

It's going to take a lot more than Beck's butt to overshadow the way more juicy scandal going between former Chief Financial Officer Paul Liska and the cellphone maker. Add to this very public legal battle Motorola's fourth quarter sales figures, which fell by half, and their posting of an operating loss of $595 million and well... ass just ain't going to cut it.

More: Samsung Propel Spot Highlights Ozzy's Inability to Speak

LVHRD is at it again. The creative collective from odd-agency The Happy Corp. is holding a cell phone based even that's a must if you live in New York. It sounds kind of like THX 1138 meets Clueless. Yeah, that's tough to understand, so here's the important stuff:

- Drinks are on the house.
- Everyone will be wearing a "full-body protective device."
- YACHT, will be providing the entertainment.
- Bring your cell phone.

Get your tickets here.

More: The Happy Corp's Doug Jaeger Is The New ADC Prez

Today, AdMob has launched download tracking for iPhone applications. Advertisers will now be able to track conversion rates for what they're serving up to users. The company also released some insights about the behavior :

- Free applications have an average conversion rate of 10 percent, significantly higher than the average 1 percent conversion rate for paid applications.

- Games generally have higher conversion rates than other categories of apps, up to a 100 per cent improvement over non-game apps at similar price points.

Just a note on AdMob: the company served 4.5 billion ads in September 2008. With the economic downturn, no one is sure if mobile will be effected by the pullback in brand spending. Mobile advertising is still considered "experimental," which means those budgets may have been the first things to see the axe. Like everything else, it's a wait and see game. For more on mobile advertising predications and smartphone sales, check out this article from today's Mediapost.

More: Samsung Propel Spot Highlights Ozzy's Inability to Speak

Check out the video above if you missed the first of PSFK's Good Ideas Salon with speakers Allison Mooney (PSFK/Mobile Behavior), Kevin Slavin (area/code), Alistair Fulton (Deloitte), Florian Peter (CScout) and Steve Roberts (Shoptext) discussed what Good Ideas we might see in the mobile space in 2009.

The next event is Good Ideas in Design. You can get your tickets here.

More: Alan Rambam And Omnicom Go Mobile

­T-Mobile is about to launch a major online offensive to support its Google Phone, the G1. The campaign aims to deliver one billion impressions in just two days. The company has brought the billion impression block from AOL's Platform-A advertising agency.

Platform-A and T-Mobile have created the "T-Mobile Billion Block," that will run over the next two days. It's possible. The Platform-A brand was launched in the three largest markets in Europe over the last few weeks.

Interesting choice T-Mobile. As everyone and their mother noted: "online ad revenue dropped 6 percent during the third quarter, while its chief rivals saw gains despite a weak economy." This big check from T-Mobile will most certainly help their bottom line. If Platform A can actually deliver these impressions, perhaps AOL will see more of these big checks coming their way and it's not a moment to soon.