Adam Ulvegärde and Robert Lund, the art director/copywriter duo, respectively, who have spent over four years at Swedish shop Forsman & Bodenfors working on accounts such as IKEA, Reebok and Swedish Radio, have left Scandinavia for New York to join McCann’s Big Apple branch as creative directors. Despite the move across the Atlantic, Ulvegärde and Lund (right) won’t be straying too far from home turf as they’ll be working mainly on IKEA, which has awarded McCann plenty of business over the course of 2011.
The pair’s new boss and countryman Andreas Dahlqvist, who joined McCann as vice chairman/ECD just six months ago, says of the new hires in a statement, “They point the way to the kind of advertising that we’d like to see more of. They are a fantastic addition to McCann New York and further proof that we are putting creative excellence and innovation back at the very core of our offering.”
By the way, does anyone have the result of that push-pin-related, intern-baiting contest from McCann NY?