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Mother UK Wins Stella’s Weaker Brew


We’ve confirmed with Mother UK reps that the matriarchal agency has won a Stella Artois project for InBev, over incumbent agency Lowe London. Brand Republic reports that TBWA was also involved in the review.

The project is for a special brew of Stella, which only contains 4 percent alcohol by volume. Stella may be tasty, but it’s no chocolate malt. Less alcohol means the beer isn’t brewed as long, which results in a different flavor. Stella light?

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