TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mother UK Wins Stella’s Weaker Brew

ws_Stella_Artois_Earth_1440x900.jpg

We’ve confirmed with Mother UK reps that the matriarchal agency has won a Stella Artois project for InBev, over incumbent agency Lowe London. Brand Republic reports that TBWA was also involved in the review.

The project is for a special brew of Stella, which only contains 4 percent alcohol by volume. Stella may be tasty, but it’s no chocolate malt. Less alcohol means the beer isn’t brewed as long, which results in a different flavor. Stella light?

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!