Mullen’s mediahub unit is launching a new practice that the agency is dubbing a “mobile media-creative fusion effort” that will be led by “mobile catalyst” Brenna Hanley (pictured).
The agency’s mobile media practice will focus on creating/distributing mobile apps, banners and tablet creative, as well as mobile commerce, campaign metrics, activating offline campaigns and working with the creative group.
Mullen’s new mobile-focused practice follows the hire of Dustin Johnson, VP, media-creative integration, who was key in helping the agency win the JetBlue biz. Check out Mullen’s Olympus mobile app at work below.
More: “JetBlue Lands at Mullen”