PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Naked Co-Founder Eyed for Movie Marketing Chief Post at Disney

MT_Carney10.jpg

Nikki Finke over at Deadline reveals that Disney has tapped MT Carney, the co-founder/owner of Naked Communications and former worldwide planning director at Ogilvy, as its new movie marketing chief. According to the LA Times, Carney’s appointment ends a five-month search in which Disney Studios chairman Rich Ross hired an executive search firm to scour NYC ad agencies and brand-marketing outfits and pluck candidates with social networking savvy and know-how of emerging technologies. The trade adds that the new exec will oversee the marketing of Disney’s movie releases across all platforms including theatrical, DVDs, digital and pay TV.

More: “‘Ho White’ Beer Ad Peeves Disney

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!