Natural Gas Finally Gives Us That Warm, Fuzzy Feeling

With the idea being simply to “visualize the warmth of natural gas,” TBWA\Brussels and Lovo Films spent 4 days and 4 nights whipping up this cute, visually appealing spot that supplants CG for stop-motion. Directed by Olivier Babinet, the advert was made with the use of four cameras along with wool and other materials–something that’s sure to please practical effects purists.

After the jump, check out the 3 1/2-minute making-of clip, which doesn’t get too technical and includes a good amount of commiserating amongst the 40 crew members, but should nonetheless give you a little peek into how the spot was done.

More: “Cool: Digital Domain Alum’s Audi Spec”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.