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Nike ‘Write the Future’ Sets Viral Record

According to AdAge, Nike broke its own viral record with W+K’s “Write the Future” spot, garnering a record for the biggest audience in the first week of a campaign with 7.8 million views. Here it is, once more with feeling, folks.

More: “Nike Turns London into a Gameboard for Running Promo

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!