Ogilvy has expanded its relationship with Motorola, and has been named lead global creative agency of record for the company's Mobile Devices business.

Ogilvy currently handles Asia Pacific, India and Latin America. The new arrangements will tack on Europe, Middle East and Africa as well as North America, which were previously handled by a variety of creative partners. Shelly Lazarus, Chairman and CEO of Ogilvy Worldwide said:

"We are thrilled to once again have the Motorola brand under our roof. We have accomplished great things together with Motorola and anticipate many more to come."

The stapline "HELLOMOTO" will remain.