Oh F*ck. Online Advertising Only Grew By Like, 11% in 2008

OK this has got to stop already. A report from PricewaterhouseCoopers says that (dun dun duuun) online advertising grew by 10.6% in 2008. The Wall Street Journal, in its infinite wisdom, pins this as a bad thing since, after all, 2007 saw 27% growth.

Yeah yeah, there’s a recession. And since there was so much growth, everyone and their brother got into the online adspace selling game, and holy crap ad space got devalued amidst a ricockulous recession. Can this stop being a surprise, please?

Furthermore, what happened to the days when 6% growth (slow and steady, as it’s known) was the standard. We all like to make a buck by doing, um, nothing, but 26%? Come on, why in a million years would anyone in their right mind expect those numbers to persist? Let’s be happy with 10% and return to being happy that pop-ups are no longer the norm. Notha beer, Nahmie?

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More: “U.S. Ad Spending Fell 2.6% in 2008”

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