Oh F*ck. Online Advertising Only Grew By Like, 11% in 2008

OK this has got to stop already. A report from PricewaterhouseCoopers says that (dun dun duuun) online advertising grew by 10.6% in 2008. The Wall Street Journal, in its infinite wisdom, pins this as a bad thing since, after all, 2007 saw 27% growth.

Yeah yeah, there’s a recession. And since there was so much growth, everyone and their brother got into the online adspace selling game, and holy crap ad space got devalued amidst a ricockulous recession. Can this stop being a surprise, please?

Furthermore, what happened to the days when 6% growth (slow and steady, as it’s known) was the standard. We all like to make a buck by doing, um, nothing, but 26%? Come on, why in a million years would anyone in their right mind expect those numbers to persist? Let’s be happy with 10% and return to being happy that pop-ups are no longer the norm. Notha beer, Nahmie?

Image

More: “U.S. Ad Spending Fell 2.6% in 2008”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.