TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Old Spice Guy Attracted to Smell of Downy Girl

From Grey NY comes a new spot for Downy Infusions, the best fabric softener for twirling around the in park with your freshly softened dress. Wait, what kind of creepy park is this where the flowers are dying at such a rapid rate? Despite its beauty, this is not the kind of park an innocent fresh-smelling girl should hang out in by herself.

Anyway, who better to ride up to meet our Downy girl than Isaiah Mustafa? Yes, apparently “The Man Your Man Could Smell Like” uses Downy fabric softener on his lavender linens, which is totally forgivable if your man also looks like Isaiah Mustafa but incredibly confusing for the average TV viewer.

So, how did W+K feel about their golden boy being used in a spot by a competing agency? About as well as you’d expect…er, maybe a little worse than you’d expect. According to a source, W+K “demanded” to be on the set for this spot, which is weird considering they don’t exactly own Mustafa, nor are they still using him in Old Spice ads. Is this alleged watch-dogging a byproduct of paranoia, megalomania, or simply a dedicated approach to quality control? Leave your guesses in the comments, and if you have any more information on how this devastatingly awkward-sounding shoot went down, send us a tip!

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!