Omnicom media network OMD is kicking some major ass this week as Estée Lauder has consolidating its US$400 million global media planning and buying account into the agency after a marathon eight-month review.

OMD fought off competition from a field believed to include the usual global suspects of GroupM, MPG and Starcom to take on a consolidated account worth US$75 million in Asia Pacific alone.

The focus will be on three "driver" markets: China, Korea and Japan. Estée's biggest brand in Asia is Clinique, but Aramis, Origins and the eponymous brand will also receive media support this year.

This after OMD latched onto the $300m Intel account earlier this week -- John Wren's panties are probably a bit moist at the moment.

Good morning! More news coming out of OMD about its restructuring to stay a lean mean, fighting machine. Jon Raj has been named chief digital officer of OMD USA, replacing that hot 40-under-40 Scott Hagedorn, was recently named managing director of OMD's East Coast region. AdWeak reports that previously, Raj was VP, advertising and emerging platforms at Visa, an OMD client, but prior to that he pulled stints at Saatchi & Saatchi, Ketchum, CKS and Tonic360. Welcome back, Raj! You know its more fun on the advertising side of the pond. The ad biz is, you kno, it's more creative, possibly even more free, as you get to work on more brands than the one, get your hands dirty.

Anyway, Raj is going to take up the charge of integrating OMD's digital units.

"As part of that integration, a digital specialist now sits on every account team and employee training is being implemented to instill new technologies as a core competency among all team members."

Crain's just released their 40 under 40 list. Thirty-seven year old Scott Hagedorn, Managing Director, East Coast of OMD, has made the list. Don't you love this Jedi Mind trick thing he's doing in the photo? Check it out his full profile here, but see the best details below.

"To make a quick buck, he started The Famous Flying Barracuda Co., selling self-made, fiberglass barracudas with fake owl wings for $400 each through fishing suppliers like Orvis."

"Mr. Hagedorn co-founded digital agency Breatheinteractive. In 2002, WestWayne bought the shop, which had grown to $125 million in billings. Soon after, Mr. Hagedorn landed an even bigger gig, moving to Manhattan-based Rapp Collins as chief interactive officer."

"This year, he was given a broader mandate to oversee all of OMD's East Coast business, which represents the bulk of the agency’s $10.8 billion in billings in the United States."

“We’re in the front line trying to make an investment recommendation that crosses multiple channels grounded in ROI and uses a lot of different technology. You need somebody very sophisticated to be able to deliver that."