PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

“One-Man Agency” Unveils Garmin Holiday Effort

It’s not too often that we hear of a single creative retaining an account once held by his former agency, but that seems to be the case with Brian Tierney. A former CD/copywriter at Crispin and Fallon, Tierney reached out to us to show off his new holiday campaign for GPS company Garmin, a client that he’s been doing 1-2 projects yearly for since being let go by Fallon in 2007. One of the 30-second spots is above and the other can be viewed here.

Tierney–who calls himself a “one-man agency doing the level of work” of “a big bloated one”, did a Garmin Super Bowl spot last year and still freelances in between–explains the continuing relationship with the brand:

“I was the group creative director on Garmin at Fallon and did several spots there for them. I have a great relationship with them, and when I left, they wanted to continue to work together–of course I did too. They’re really a great client and we work together really well. It’s all worked out really well for me. I basically play writer, art director, creative director, account guy and even project manager on my end. I bring in a couple freelance producers and we work in a small, tight team with the Garmin guys. I get a chance to produce national work for a great brand, and they avoid the big agency fees.”

Full credits for the holiday work after the jump.

More: “Dash GPS Dramamama

Client: Garmin

Agency: Tierney, Minneapolis

Creative Director: Brian Tierney

Writer: Brian Tierney

Agency Producers: Barth Ward, Kris Wong Barrie

Production Company: BUENO

Director/DP: Albert Kodagolian

Executive Producer: Chris Crawford

Editorial Company: Rock Paper Scissors

Editor: Terrence “Biff” Butler

Editorial Executive Producer: Carol Lynn Weaver

Effects House: a52

VFX Supervisor: Patrick Murphy

Flame Artist: Brian Buongiorno

Effects Executive Producer: Jennifer Sofio Hall

Effects Producer: Megan Meloth

Music: Pixel Farm Music, Minneapolis

Composer/Sound Design: Ken Chastain

Producer: Joe Mechtenberg

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!