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OnlineThe Next Google Tool That Could Help Kill AdvertisingStarting at just $50k per year, Google's latest tool aims to turn online shopping up a notch to the extent that they're calling it an alternative to advertising. Why? Because when it comes to online shopping, search results are (apparently) more likely to lead to a sale. Google's Commerce Search marries paid search to your site, making your customers' product searching more effective. It's trackable with Google Analytics, meaning retailers can stay up on which products are, say, getting traffic but not sales. via Business Insider Note to Self: Stop Wearing PinkThe douche bag is a man of great prowess, if only in his own mind, and over the last few years he has been maligned by his peers for just being himself. Well, no longer. You see, a 'douche bag' is actually a cleansing device, and that's how douche bags everywhere (ourselves included) want you to think of them. Us. Like mints. Because at the end of the day aren't we all coke-snorting, pink-shirt-wearing, breast-grabbing jerk offs? No, no we aren't, but some of us are. And we must stick together. So, before you click play make sure to pop your collar a little higher and stick your chest out a bit further. But seriously, that coke habit could be bad long term. Via Youtube More: "Lonely Girl 15's Rebirth Brought to You in Part by: Douchebags" The Death of (Direct)TV Means the Resurrection of Jesus, Heath, JFKLast month's Chris Farley and David Spade DirectTV spot raised a few eyebrows, mostly because the former has been dead for like over a decade. And now there's a group of people who are taking this idea and running with it. See here the rebirth of Heath Ledger, Jack Kennedy and, you knew it was coming, Jesus (Christ). Via YouTube More: "Deutsch Resurrects Chris Farley in Somewhat Gauche DirecTV Spot" Teeth Whitening Ads Tarnished by Fraud
The article focuses specifically on a Greek firm called Farend Services, which is doing business in the States as A poster on Ripoffreport.com offers their Farend experience: "I saw a promotion for a professional teeth whitener under the name of DentaWhite. The promo indicated that you could get a 'free' sample for just shipping costs ($3.50). The surprise comes when you get charged for $92.37 for a continuing commitment. The 'terms' are hidden from the customer and a link to those terms is well below the place you click submit for your initial 'sample' order." With the Better Business Bureau now involved in the legal skirmish, Dazzlesmile CEO Roger LeFevre is now placing blame squarely on the company's agency Epic Advertising, telling Wired.com that he was "duped" by "deceptive language" that was engineered without him knowing. Now that Microsoft and Yahoo could face some embarrassment with this fiasco as the article points out, maybe the latter's CEO Carol Bartz needs to amp up her crusade against "low quality" ads. More: "Anti-Drug Campaign Awfully Similar to Anti-Bad Things Ads" eMarketer Takes 2009 Online Spend Forecast Down a Notch
Guess eMarketer senior analyst David Hallerman isn't a modern-day Nostradamus after all. After predicting last year that US internet ad spend would increase to $25.7 billion in '09 with an 8.9% growth rate, then saying earlier this year that the tally was closer to $24.5 billion, eMarketer has once again revised its numbers. The industry research trade now actually predicts a 2.9% drop to $22.8 billion due to factors including the IAB/PricewaterhouseCoopers first-half 2009 results, Google's earnings and the leading 100 US advertisers survey published by AdAge. Emarketer does figure though that moderate growth will once again take effect in 2010 and 2011. Hallerman explains in a statement, "When you consider that the size of the online market means moderate growth rates now represent substantial additional dollars, this lesser growth--as compared with the 2003 to 2007 period--is to be expected." AllThingsD and PRNewser Get Indecent ProposalsEarlier today, AllThingsD's Peter Kafka and PRNewser's Joe Ciarallo received the same invitation to ad:tech New York, offering some freebies in exchange for coverage. The offer asked for "no less that 3 posts" about the event, either on Twitter, Facebook or the blog. Nice to know that Twitter and Facebook are as valuable a blog post, despite being loads easier to accomplish. They offer some suggestions for post topics, like "interesting sessions at the event." "Is my work nearly worthless? Or pretty valuable?" asks Kafka of the offer. "Three posts is a little less than a day’s work for me. ad:tech says that's worth either $35 (a free expo pass) or up to $558 (35 percent of the highest price for an ad:tech conference pass). That's a big swing!" Ciarallo (PRNewser is our sibling, mind you) found out that the email came not from ad:tech or their PR firm, Edelman. Rather it was from a third party, who he did not name, but had helped "ad:tech with a few specific things." What else, one wonders. "We point this out not only because it's bad practice, but it seems to be on the rise," writes Ciarallo. "The number of emails we receive that are similar to this one have been increasing." See the email, here. This could all be solved with CMP.ly, a new tool that makes it easy to distinguish the paid from the unpaid. More: "IAB to FTC: Your New Regulations Could 'Muzzle' Speech" Anti-Drug Campaign Awfully Similar to Anti-Bad-Things Ads
The above copy is part of a campaign for the New York City folks who are accustomed to not doing anything when they see crime or unattended packages or so called suspicious activity. You know, like that episode of Seinfeld. Browsing the Web today we came across the below ad for the Partnership for a Drug Free America. Oops! I think a better line for this would have been, "If you suspect something, go buy some twinkies and see if they'll share a little." If it's effectiveness you're looking for, that will return on investment.
More: "Free Marijuana" Sex is Advertising, Though Sometimes it's InadvertentYou know how much sex sells? So much that publications have entire sections dedicated to pointing it out. HuffPo's "The 10 Creepiest Unintentionally-Sexual Ads Of All Time" is certainly entertaining, but newsworthy for such a site? Hardly. Though we all know how helpful lists can be. Anyway, we're guilty too, but ads are our thing, so it feels more OK. In this one, kids get whitish goop squirted on their faces, which is similar to ejaculate! Yeah, I said it. New York Agency Seeks Organ Player for Annual Softball Game
Craigslist is the place to find things you need, as far as random requests go, this one might take it. "Our advertising agency hosts an annual softball game against ESPN employees at a field in SOHO. Here's the invite we sent out this year (the annual theme is Dock Ellis a pitcher in the 70s who threw a no-hitter on LSD)." We're pretty sure this is Compenstion: Beer (if you're 21) and hotdogs galore, a DVD of the first 300 SportsCenter commercials and a free Dock Ellis 2009 t-shirt from the game. More: "How to Save the (ad) World" Agency Fight Breaks Out on Craigslist, of All Places
Normally when companies want to take potshots at one another, they do so on their respective blogs or on Twitter. But a Boston based flash company (those still exist?) used payment figures from another firm to entice "an experienced and well-connected San Francisco-based sales expert from the agency world" to their company. The squabble resulted in a libel threat from the offended agency. The offender's response: post said legal threat within the offending post. Ah, the internet. The job offer that started it all: "The compensation is 20% of all gross sales from your accounts. Since these microsites average $250,000 and we expect to create about 2 of them a month, the 20% comes out to $100,000 a month once we get rolling. If you are familiar with the agency world then you know that this is not only possible, but also small change." As if $1.2 mil annually isn't enough reason to call bullshit (I mean, are clients really still buying flash microsites? Apparently, I'm too hopeful that they're a dying breed). The best way to see how we will fit in the agency world is to visit the site of the competition, Oasis Technology Partners at agencyoasis.com. Notice the product offerings, notice their customers both agency and direct, and notice the management team who pay you $5000 for a microsite that they charge $200,000 for. It is time that you join WDean and get your fair share. Addendum (10/12): Jeff McMahon, CEO of Oasis Technology Partners called our firm in order offer a rebuttal by demonstrating his firm's core capabilities. Libel? Not for us to decide, but we'd hedge on no, though that all depends on how good McMahon's lawyers are. And Dean's. PreviouslyCelebration Will Come When the Vatican is Sold Cool: Camspace Puts Brands in Consumer Hands Cool: Google's Bar Code Logo Scans Oh Look, a(nother branded) Web Show About Advertising IAB: Internet Ad Revenue Nears $11 Billion in '09 Cool: Video Prod. Co. Moves, Blows Up Old Office SF MediaBistro Panel Talks "New Age of Advertising" Coping with Disbelief is a (Fake) Real Deal Problem Gmail Service Disrupted, Again Advertising's Favorite Email Service Sputtering An Anti-Drug Message From Black Dynamite So Sad: Tucker Max Can't Get His Facts into Advertising For Sale by Art Director: 20 Notebooks of Former Copywriter's Ideas How the Triumph Rocket III is Made: 1 Component is Female Argument Juice Learn How John Sachs Marketed "The Story of Stuff", a Web Documentary AT&T Explains Why You Might Think Their Service Lacks Pic of the Day: Madison Avenue is for White Man Going One Direction Google Hitting up Hollywood for Ad Bucks Disney Chose Not to Crash the "Party in the FIP" Site Launch: AngryGreenGirl Gives Uber-Promoted Bikini Car Wash to Hybrid Drivers The Intern(s) Strike Back, Proving Some are Competent BusinessGuysOnBusinessTrips (Ha) Understanding the Creative Director Someone Please Just Shoot The Ad-Kids Insipiration From Days of Yore Sandwich Pr0n: Copywriter Shares True Beauty Always Learning: Tips for Building Your Brand (In School or Out) The Problem With Google Ads, Showcased by Mediaite Lemonade: If You've Been Laid Off, This Film is For You James P. Othmer Hates Your Pharma Ads Friendster Resigned to Booking DIY Ads Naked Actor Enlists Naked Ladies to Pimp Self (NSFW, Naturally) First 'United Breaks Guitars', Now 'iPhone Hell' The Goods: Live Hard, Sell Hard (NSFW Language) That Video of Lebron James Getting Dunked On Ugh. Top High School Athletes Building Brand Value via Facebook Reverse Mentoring Tip of the Day Please, Don't Let This Happen to Us Augmented Reailty: XBOX, Zugara, Eyetoy Play with Online Shopping If You're in Cannes, Tweet This Tag: #cdbags, Head to Aosep.com Our Commenting Policy; Hey Give 'er a Read What's This "The Facebook" All About? Yaybia Notices: Squarespace Misses on Twitter Campaign Fiat Debuts First Chrysler Ad on Conan Gazprom is Russia's Gas Monopoly, and This Song is For You Ugh, Fine: 24DP is Auctioning off a Dude on eBay The Story Behind 'Hatchet Man' - a Film Inspired, Written and Produced by Ad Folk Olivia Munn, Jason Sudeikis Host Bing-a-Thon Boone Oakley: The Agency That Lives on YouTube This is The Year The Media Died: Mad Ave. Blues AgencySpy's Tips Box v Search Box The Client Vendor Relationship, in Real World Situations TV Guide Turns Logo into Ad Space Is Twitter More Social Media or Search? KFC CEO Apologizes for Last Week's Screw Up, Offers Raincheck Sirius Radio (SIRI) Opens Up to Social Media Deathmatch: 4As v the PR Council Cactus Gives Steffan Postaer a Thorn or Two Study: Clients Don't Get Digital, Agencies Need Fire Lit Under Butts It Feels So Real, a YouTube Branded Mosaic Music Video These Are Hazy Days, So Have a Smoke (Maybe at R/GA?) Boo! Hiss! The Pirate Bay Founders Are Going To Jail To YouTube: Learn From Bernie Madoff & Don't Turn Down Ad Deals Morning Media Menu With mediabistro.com Most Popular Stories on AgencySpy From the Last 7 Days FTC May Soon Hold Brands Responsible for False Product Claims Made in Social Media Realm How Not to Get Caught Having Sex at the Office The Right Way to Sell the Mercedes Brand, oh and Subaru College Humor: Exceedingly Legit Wall-e Gets the Watchmen Treatment Forbes Launches The CMO Network Adweek's Digital Reports Cards Have Landed Ad of The Day: Get Dunked on By Patrick Ewing TweetShrink Cuts Down The Characters Snickers Is Ready To File A Lawsuit Against Poke For Snckrz! Totally Sketch: Interactive YouTube Goodness to Round Out Your Friday The Sports World is Overmarketed: Cue 'The Craig Show' The Tribble Blog Is Up For Sale The Best Ads Are Always Action Movie Trailers Most Popular Stories on Agency Spy From The Last 7 Days Update: Sirius Hits 1 Blog Taking Off The Nielson Ratings Are Screwy, And Perez Hilton Got 14 Million Views in One Day Most Popular Stories on Agency Spy From The Last 7 Days Zugara Builds Free Twitter Background Designer Bullsh*t Baffles Brains: Bud.TV's Exit Interview is Laughable For Junior Planners: A Primer On Information Dear Agent Provocateur, Can We Have a Date? Continental Ad Accompanies Crash Headline |
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