Paul Gunning Takes Liz Ross’ Place At Tribal DDB

After stepping down just a few days ago, it has been announced that Liz Ross’duties will be taken over by Tribal DDB’s CEO Paul Gunning with the goal of getting Tribal’s four offices on the same page. Adweek has this quote:

“Ross said she was not the right fit for a focus on cost savings and inter-office operations and making decisions such as whether only one location should have a center of excellence in a digital practice area.”

Really? Then, um… why would you ever have been President of U.S. Operations of a multi-shop agency? Isn’t that kind of the job description along with pushing for creativity and big ideas? Well, good she knows when to fold ‘em.

More: Digitas NY Picks Up Tom Tafuto to Lead Creative Team

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