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PeopleNotional: "We know how to get the Web excited."
Last night was the launch party for Barry Diller's latest venture, Notional. You may know this young production company for their show 'Chopped' on the Food Network. The shop's lead, Ricky Van Veen, is best known for co-founding CollegeHumor.com. Ben Silverman, formerly of NBC Entertainment, will play a role as well though what that will entail is yet to be revealed. In an interview with PRNewser's Joe Ciarallo, Van Veen explains the platform distribution model for his company's content as well as how he hopes to market the work. "We know how to market how to get the Web excited," said Van Veen, who is in his late 20s. Maybe the most interesting part of the conversation came from Ciarallo's first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can't be explained in 10 seconds or less, it won't make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said. More: "College Humor: Exceedingly Legit" Jimmy Dean's Sausage is Too Small for Big ManAdland points us to a funny little audio clip on Consumerist which allegedly comes from a former Jimmy Dean customer. See, the company apparently reduced the size of its breakfast sausage without lowering the price. Sneaky! Note: this is old. As in, two years at least. Still worth a listen. 72andSunny Adds CD, PhD to Roster
L.A./Amsterdam-based firm 72andSunny welcomed Kelly Schoeffel and Matt Murphy as strategy director and creative director, respectively. Both hail from W+K Portland, where Murphy served as senior AD on projects including Nike "MVP" that starred those chatty Kobe and LeBron puppets. Schoeffel, who boasts a PhD in Social Psych from Harvard, led the strategy team on Target while at W+K. In a statement about her new digs, Schoeffel says, "72andSunny is a rare bird. The company creates elegant, surprising and culturally immersive work that gets the job done. I was immediately enamored with the partners--their creative passion, their respect for business, their genuine excitement about coming to work each day. Also, I need a tan." More: "72andSunny Does Hockey Moms" We Hear: Campbell Ewald, AKQA, People Changes
We're lumping together a couple of stories here. Long and short of it is Campbell Ewald's EVP Digital Planning and Publishing Jeremy Morris has left the building. Also, AKQA's Managing Director Jason Whiting has allegedly been replaced by David Bentley. Campbell Ewald He was involved in an absurd situation in which he couldn't work for CE because of a delay in the paperwork for the INS, so his groups were in this bizarre holding pattern because no one seemed to want to make a decision with him completely out of the loop." AKQA Digitas Exec Defects for The About Group
Former Digitas VP/director of marketing Evan Minskoff (looking all business above) has joined New York Times Co. division The About Group (i.e. About.com) as VP of Marketing. Minskoff--who led cross-channel ad efforts while at Digitas and held marketing posts at Disney prior to that--will oversee all aspects of the AG's consumer and trade marketing efforts, including market research, public relations and general brand advertising initiatives. Having finally felt the loss of GM production by way of its Prodigious unit as well as the recent loss of a small piece of Viagra biz, we can imagine that Minskoff's departure only adds to Digitas' woes. More: "Digitas NY Picks Up Tom Tafuto to Lead Creative Team" The Rash of 'Stache Continues
As an addendum to our post last week about Tony Rogers' catchy tune for the cancer-fighting cause Movember, we've received an update from his fellow Arc/Leo creative director Michael Starcevich, who shot the video for the song. Starcevich tells us that not only is their effort garnering lots of donations for the Movember cause, but it's even enticed the normally 'stache-challenged female set to get into the mix. Arc AD Lauren Paat took the initiative by buying a horde of fake mustaches from a party store and has been donning a new one, 24/7, every day this month. Paat is blogging about it here and while you're at it, check out a high-quality, updated version of "Mustache Ride" here. Jay Chandrasekhar surely must be beaming at this point. Everywhere, MustacheYes everyone, this month is Movember, which means Mustache-vember. Dudes and unfortunate ladies everywhere can help celebrate their upper lips and lend a hand to various cancer-killing organizations. Arc Worldwide creative Tony Rogers even put this little ditty together and, I have to admit, it's catchy. Though we should really pay homage to Jay Chandrasekhar (IMDB) for famously coining the phrase Rogers uses, in part. Chandrasekhar says, as Officer Thorny, "Who wants a mustache ride?" Ha ha he means cunnilingus. Rogers' song pays homage to the mustache ride, though I doubt ladies will swoon at the prospect of rubbing (what amounts to) a coarse brush over their down-theres. Also, Leo Furnett (I know). A Moment for Our VeteransToday is Veterans Day, so if you get a second to thank someone for their service, get down and give 'em twenny. Also, Vets eat free at Applebee's today. As do active duty personnel. (Seen any better Veteran's Day ads? Send 'em to agencyspy at mediabistro dot com) Atlanta's IQ Interactive "Restructures"IQ Interactive is an Atlanta based agency known for building flash and microsites. That should help explain, in part, why the 55ish person shop let go of 8-10 employees yesterday according to a source. The agency serves clients like UPS and New York Life. Yesterday's layoffs were attributed to a "restructuring", we're told. The last time you heard about this shop, it was in Russian. Robert Harwood-Matthews Returns to TBWA Fold in UK
Barely three months after leaving Chiat LA and joining PHD West as EVP and managing director, Robert Harwood-Matthews is back in the TBWA fold, this time as president of TBWA Group UK. Harwood-Matthews, who was only at Chiat LA for six months as global MD for the Infiniti business, replaces Tim Lindsay. In a statement posted on Brand Republic, TBWA president Europe and COO International Perry Valkenburg says, "Robert has the true TBWA spirit. He is a doer. He thinks media neutrality and is an incredibly passionate media-artist. I am delighted to work with him in his new role. Together with all our great people in the London operation, he will make TBWA even stronger than it is today." More: "Duncan Milner Promoted to CCO at TBWA\Media Arts Lab" PreviouslyAsk AgencySpy Anything You Like, But Please Allow us to Respond United Song Guy Still Can't Catch a Break Lemonade Filmmaker Soliciting Stories for Spinoff Book Ed Han Joins Walton|Isaacson as ECD Do Not Read This Post, Especially if You Hate This Blog Intern Insights: Ralph Can't Get a Job (So Now He's Crying About it) "Baked In" Theory Discussed by Samsung Marketing SVP Typography Design Challenge of the Day: Sarcasm Font Even "Industry Experts" Get it Wrong Sometimes Ogilvy/DDB President James R. Heekin Jr. Dies at 82 Google Exec Joins Media6°, Replaces Joe Doran After a Year NY Post Equates Sorrell to Napoleon Kash Sree Lands at Pereira & O'Dell Reader Questions: Which Hot Shop do You Most Want to Work For? We Hear: R/GA Layoffs to Begin Today Enfatico Loses Senior Manager to Austin Shop Toward a Bill of Rights for Advertising Cool: Distraxion, a Short Animated Film We Hear: Layoffs at TBWA\Chiat\Day NY and Leo Burnett Chicago Bogusky: Twitter is the Glue that Put Social Media Together Jeff Goodby Says Advertising is Not Dead, Bob Garfield Rosetta Adds Toni Hess as GCD/Partner Martin Reidy Leaves Publicis West Modem for Pres. Spot at Meredith Corp. Becca Weigman to CMO Post at Rapp PSFK's Good Ideas Salon: The Video Donny Deutsch Thinks the Texting-While-Driving PSA is Like, The Best Spot Ever Ben Arno Joins Organic as VP, Engagement Management Creative Director to Strut on Big Screen Doug Speidel to SVP/CD at MRM Worldwide This Morning We're at the PSFK Good Ideas Salon, Help AdAge Raise Moola for Leukemia & Lymphoma Society Barker/DZP Appoints Paul Sewards to MD Sprint Corporate Brand Marketing VP Killed in Freak Driving Accident Dude Gets Greatest Wedding Gift of All: Own Desk The Gecko Waves Goodbye to Glenn Beck OLSON Gets Former Yahoo/Team One Guy John Hughes (RIP): From DDB to Defining a Decade PSFK's Good Ideas Salon: Unfiltered, Unsubsidized, Unctuous Update: Which Creative Left "The Darling Agency" for the Production Life? (CP+B's Dave Thomas) Crispin Loses Writer to Agency With Difficult Name to Pronounce What's Julie Roehm Doing for WPP plc? Modernista! Loses Gareth Kay to Goodby Kid Rock Kicks Off Inevitable Career as Beer Salesman The Armstrong Interviews: Adweek's Exclusive is Below AdAge's Fold The Augmented Reality Business Card Peter DeLorenzo Thinks Bob Lutz is the Bull's Nuts (Which Maybe Isn't a Good Thing) AdMan Cries at Delta, Has "Principles" Dennis McClain Returns to TM Advertising A Note About Job Changes and Greg Kaplan Moves to Digitas MLK Jr. Posthumously Sides with the GOP Have a Listen to What This Guy Says About Your Work Bukowski's Lament: After the Barbarian Layoffs, Boston's Finest Went Drinking We Hear: Urvashi Pitre Tenders Resignation at RMG Connect Tuesday Odds and Ends: The Agency Hire Roundup Wongdoody Seattle Cuts Today, We're Told 17 Charles Saatchi Confesses He's an "Artoholic" Gary Scheiner Joins Rosetta as Chief Creative Officer In Cannes, Who's Tweeting Too Hard? Today on the Menu: Erotica Author Rachel Kramer Bussel The Black Eyed Peas Refresh the Selling Out Debate Think Small: George Lois v. Julian Koenig Overheard Ad Dude Makes Ass of Self on First Date Joe Bartolucci Rejoins Leo Burnett Where Everybody Knows Your Name Pause for the Cause: Introducing 2 New AgencySpies Support the Victims of the Abruzzo, Italy Earthquake The Race Problem: Multicultural Death Traps Cossette Gets Toby Vann on Board CATFOA: David Armano's Preso on The Future of The Biz DraftFCB Chicago's Ron Lazeretti Wrote a Movie, The Merry Gentleman Agency Leadership Pic Of The Day: Louise Dengerud! Mat Zucker to ECD at OgilvyOne Advertising Globalization: Don't Mess With Mao, Hitler's Probably Okay Agency Leadership Pic Of The Day: David Trim! Ogilvy's Whistleblower: Avon, Over Billing + A Lawsuit Omnicom: John Wren's Salary And His Track Record Of Holding It Down Agency Leadership Pic Of The Day: Jeff Weiss! Op-Ed: Why BDA's Need To Shut Their Pie Holes! By George Parker And Now A Few Moments With The Unemployed... Op-Ed: Agency Downsizing. The Silent Victims. By Steve Landsberg |
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