P&G Figures Out the Secret to Her Suck-cess

We’re not sure what to make of this latest ad for Secret, Procter & Gamble’s deodorant line that hardly anyone we know uses. What genius decided to mix time-lapsing and a gal in an evening dress who likes to skateboard? Animal New York offers their take on the pitch meeting.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.