Omnicom-owned PHD named former Mindshare senior exec Steve Piluso as its new East Coast Managing Director. Piluso will lead the agency's New York, Chicago and Minneapolis offices while focusing on clients including HBO, Discovery Networks, American Legacy Foundation and Hormel Foods.

While at Mindshare, Piluso served as MD for client work such as Breyers, Sprint and AmEx, the last of which included a cross-promotional effort with Fox series 24. Prior to Mindshare, Piluso held posts at Y&R/The Media Edge and Euro RSCG, where he worked on the Intel business for five years.

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