Those quirky New Zealanders are at it again, this time promoting the Wellington-based pizza shop Hell. Catchy name aside, the 15-year-old franchise needed a bit more oomph so why not include zombies and an interactive video to the mix?

The brainchild of New Zealand prodco Little Sister Films, this “Deliver Me to Hell” clip asks you to help Steve stave off a zombie uprising and deliver a pizza across town. If you make it all the way to the end, you’ll be entered into a draw to win a year’s supply of Hell pizza, which ultimately sucks for those living outside of NZ. Still, if Ford Fiesta can incorporate the undead into their marketing initiatives, why not a pizza chain? We say the more zombies, the merrier.

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