Creativity is a good trade journal, but the magazine is "evolving" by upping its profile to full on proper ass magazine. Key changes will include more content sans more advertising; heavier quality paper stock complete with perfect binding that will help the journo transition from a folded up monthly that ends up in the recycling bin to a beautiful print product you keep on the shelf. The first issue, to be released in May, will feature the winners of this year's Creativity Awards. Judges are currently judging on the 2008 crop of entrants. You can see last year's winners here. You can also reserve your complimentary issue, here.