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Progressive Knows Bad Drivers Want to Make Out with Your Car

From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of  pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.

“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?

Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.

Chief Creative Officer: Pete Favat
Group Creative Director: Pete Johnson
Creative Directors: Sean McBride, Josh Tetrault
Art Director: Josh Tetrault, Doug Harry
Copywriter: Pete Johnson, Sean McBride, Peter Hughes
Director: Ruben Fleischer
Production Company: Caviar
Digital compositing and effects: MPC
Editorial: Rock Paper Scissors
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