Quaker Life Involved in Latest Contextual Ad Calamity

balloonboyad1.jpg

While the world breathlessly awaited the fate of Balloon Boy yesterday, this Quaker Life banner with the “Rollover to Float” tagline appeared next to an article that was posted while the whole Falcon fable was at its climax. Despite the obvious media fail, this Life flub did at least succeed in reminding us of memorable tunes like Modest Mouse’s “Float On” and Postal Service’s “Such Great Heights”.

Via College Humor

More: “And Now It’s a Trend: Balloon Kid

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.