Rapp Collins’ Doppelganger in AT&T Spot

We hear that some of the bees over at Rapp Collins Worldwide (New York, anyway) are a little peeved about a recent AT&T spot that first aired over Mother’s Day (thank you, Hallmark, for relieving me of $50 more) that has a strikingly similar feel to the Rapp Collins Web site.

Here’s the AT&T spot, courtesy New York’s 1stAveMachine

So clearly, there are similarities between the two pieces. RC calls their theme “future garden brand” &#151 an idea that screams light, airy, effervescence that 1stAveMachine (whether guilty or not) latched onto.

A call to 1stAveMachines is yet to be returned &#151 and I totally told them I’m on deadline. WTF people? Now you look like you stole shit.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.