TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Red Lobster Biz Goes to Grey NY

redlobsterfront.jpeg

It took a week, but Red Lobster has finally made a decision and the Darden-owned seafood chain has chosen Grey New York over Saatchi & Saatchi as its AOR. According to the Grey camp, there was a staff meeting this morning to confirm the news. Estimated billings for Red Lobster are said to be in excess of $115 million.

Grey, though, is no stranger to Darden as it’s served as the holding company’s AOR for Olive Garden since 1987 and LongHorn Steakhouse since 2008. In a statement, Red Lobster’s EVP, marketing Salli Setta says, “Grey demonstrated superb creativity, strategic thinking, integrated capabilities and a deep understanding of the casual dining marketplace. We look forward to working with this great team to leverage the growth and success of Red Lobster in the years ahead.”

More: “Red Lobster Visited Grey, Saatchi Today…and Still No Answer

Mediabistro Course

Community Management

Community MangementLearn how to engage your audiences and grow your communities! Starting November 5, you'll learn how to create network-specific posts to boost engagement, determine which posts can live on multiple networks, and build and pitch and editorial calendar. Register now!