Sorry, but this shit just happens. An hour after first hearing about it, we’ve been told that André Matarazzo, who has the most dominant/charming matador name we’ve ever heard of since Eduardo Corrochio, has joined up with SapientNitro as chief creative officer for its Southeast region. Matarazzo will be based in the network’s Miami office (which is apparently, now on the up and up after a spell of tipster tales). We have to say our head-tattooed dude is well-traveled, having served as a creative director at Blast Radius in Vancouver, a CD at TYO-ID in Tokyo and spending 15 months at the sadly now-defunct Farfar.

As mentioned, prior to joining the SapientNitro camp, Matarazzo last served as CCO at Possible Worldwide’s Sao Paulo branch. Before that, the creative founded and served at his own Brazilian agency called Gringo. If you wanted the hyperbole (and love), here you go from SapientNitro worldwide CCO Gaston Legorburu, who says in a statement, “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship.”