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SC Johnson Review: Down to Five(?)

Though it already rained on Draftfcb Chicago’s parade (ok, maybe there wasn’t one), SC Johnson seems to be finally getting down to brass tacks. According to Lewis Lazare at the Chicago Sun-Times, the $1 billion account has been whittled down to incumbent Draft, McGarryBowen, Ogilvy & Mather, TBWA\Chiat\Day, and Y&R. Lazare is betting on McGarryBowen.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!