TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Screaming Mimi’s Laura Wills Styles Target’s Halloween Look Book

I’ve seen Screaming Mimi’s on Lafayette and always thought it was a terrifying costume shop. However, turns out I misjudged a store by its sign font, because Screaming Mimi’s is in fact a “vintage mecca.” And, it’s cool enough to collaborate with Target on their Halloween campaign.

Laura Wills, owner of the eclectic boutique, played stylist for Target’s 2012 costume look book. The resulting behind the scenes video–currently running on Target’s Halloween page built by AKQA-SF–is kind of endearing. Wills seems to truly believe in the magic of Halloween, and also appreciates the DIY nature of Target’s mix-and-match ensembles. The collection, “…allows people to create something absolutely original.”

But chances are, you’ll see 10 other people in the street wearing your same “80s karaoke singer” costume, and if you’re drunk enough you’ll take a photo with them or punch them in the face for copycatting. Either way, everyone is probably better off actually DIYing. Forgo a pointy hat or set of neon bracelets and be a pair of headphones! Be Psy and dance Gangnam Style everywhere. Oppa!

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!