As if Tumblr needed any further validation, we now have yet another somewhat amusing site launched by ad folks, though this particular one really has nothing to do with industry. Welcome to the world of “Celebirding,” which we’ve been told is the handiwork of Chris Juhas and Ben Tolbert, copywriter and junior art director, respectively, at RPA. The pair’s little side project, as their Tumblr title suggests, features celebrities re-imagined as a variety of our favorite flying friends (these guys really do seem to know their birds). It’s terribly punny, yet clever and a decent diversion from the dragging work day.

Update: And just like that, we’re hearing from folks that this idea is nothing new as we’ve been directed to “The Celebrity Kingdom,” a site that spans the entire animal kingdom and has been around for several months. Uh oh. We’ve been told that “Kingdom” is the brainchild of BBDO Atlanta’s Jon Mueller and Tim Koehler. Coincidence or not? We’ll leave that up to you.