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Selling It Off the Runway

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Brands are peddling their goods at Fashion Week. The NY Times talks about the fashion being lost in the fold at the spectacle that is Fashion Week and mentions the vendors that are there offering their goods for sell (that sound naughtier than it is).

That’s a smart move because it’s a great opportunity to get attention for your brand. What better way to attract comsumers than to make what you’re selling seem more glamourous. It seems as though Fashion Week really has become more of an event for what’s going on around the show, than the show itself anyway. I just wonder how this is translating into ad dollars for marketers.

(http://www.nytimes.com/2008/09/09/fashion/shows/09REVIEW.html?_r=1&ref=shows&oref=slogin)

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