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Sid Lee Seeks Fatboy Revamp via 240-Hour Boot Camp

Think you have what it takes to deal with egos as big as yours, 24/7, for ten days all in the name of imagining the future of the Fatboy brand? Well Sid Lee, fresh off of snagging a piece of the Dell biz, is now looking for the “most creative people on the planet” (ages 18-35 only, in fields ranging from architecture to copywriting to graphic design), who will be flown on the shop’s dime to its HQ in Montreal and test themselves amongst their fellow recruits.

The chosen participants will spend May 30-June 9 living and breathing “Commercial Creativity” in a section of Sid Lee’s office which will be transformed into an indoor camp in which the participants will live. The agency warns, “This will be no five-star hotel. Tents only!” The goal: Dream up Fatboy brand experiences that go way beyond product design. At least those chosen will get coaching by the creme de la creme on the Sid Lee team, rub shoulders with industry experts, and be featured in Frame magazine.

If you think you have the goods (and the stamina), get thee to the Facebook  site and apply.

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