TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Slingshot Nabs Texas Tourism, Creates, Yep, ‘Team Texas’

It may have lost out on the Droga5 holiday card account (har har), but Dallas-based Slingshot has now won business that’s much closer to home, namely the State of Texas. Yessir, following a two-month review, the Texas Governor’s Office of Economic Development and Tourism has picked Slingshot to handle tourism marketing and ad services for the Lone Star State.

Unfortunately, Slingshot is following in the seemingly endless and somewhat silly “Team” theme (Team Mazda, Team Sprint, etc.) by creating, yes, “Team Texas” that will be comprised of itself, Dallas-based creative boutique Belmont Icehouse and various international partners. The Texas Tourism biz will be run out of Slingshot’s Dallas HQ (though the agency will soon be opening up shop in Austin as well) and will include the usual components such as TV, print, digital, social media and experiential events. Expect first work to launch by the end of this summer.

The Texas Tourism account was previously handled by TM Advertising.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!