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So, What’s the ‘Whole Foods Parking Lot’/Hyundai Holiday Rapper Been Up To?

And now, your early afternoon just for shits and giggles post. It’s been some time since we heard from DJDave, aka David Wittman, a composer at Elias Arts (and Cannes Gold Lion winner for Nike Tag a decade ago) whose rhymes about the culture of Whole Foods’ parking lot was effective enough to grab the attention of Hyundai’s agency, Innocean. The latter, if you recall, leveraged diggity Dave’s mic-spitting skills in a holiday campaign, which of course was still complete with the Jeff Bridges VO. Anyhow, the man who’s also a part of the Cali “collective of creative culture vultures” known as Fog&Smog, gives this shout-out to his crew while making fun of “mixologists” in the process. We’re not sure if lightning will strike twice and that Dave can once again parlay this into more commercial appearances, but it at least elicited a chuckle or two from us.

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