‘Social Media Whiz’ Takes Starring Role in Gap Spot

Let’s celebrate the holidays (yes, still too early) and the fact that an agency person gets the spotlight in a new Gap holiday promo that’s all about giving. Here, Alisa Leonard, who’s been director of strategy at digital shop iCrossing for nearly three years, talks about one of the greatest gifts she’s ever received and how we’re blessed by technology in a nutshell. Amidst all the fake snow, the spot is a charitable one in that Gap (making a comeback?) will donate $1 to Leonard’s charity after people view the clip and click ‘Like’ on Facebook. The charity? Goods for Good. The link? Here you go.

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