David Armano, Critical Mass' VP of experience design, has left the shop for a position with The Dachis Corporation. Not sure what that is? Don't worry. As ex-Forrester Research analyst Peter Kim says on his personal blog, the company is " still operating in stealth mode and putting strategic pieces in place."

Daschis is the creation of Jeffrey Dachis who founded Razorfish in 1995 and Bond Art & Science in 2006. The goal of this new company is to help companies deal with the ever changing business that is social media. Armano told Adweek that: "We're not going to be doing viral-type things for sure," Armano said. "I like to solve problems and this is a big problem to solve."

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