Sorry, No Booze, Cigs in Mad Men Barbie Collection

If the Sesame Street spoof wasn’t proof enough about how much Mad Men has infiltrated pop culture, take a gander at the above image of a new Barbie collection featuring characters from the show including Don and Betty Draper and Roger Sterling.

The New York Times reports that there will be 7,000 to 10,000 copies made of each $75 doll, which together are part of Mattel’s premium-price collector’s series called Barbie Fashion Model Collection. While the Mad Men figures won’t come with the usual accoutrements like cigarettes, ashtrays or martini glasses, it’s still baffling how this grown-folks show has become so embraced by kid-focused brands.

While show creator Matthew Weiner tells NYT he’s rejected many proposals for licensed Mad Men products because he doesn’t “want the show to be exploited,” he says about the Barbie collection, “Anybody who likes the show for its attention to detail will get that from the dolls.” If you say so…

More: “Behind the Music, Mad Men Style”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.