TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Spike Lee Gives a Shout Out to Brooklyn in Absolut Collab

The New York Knicks’ #1 fan Spike Lee has re-teamed with NYC/London-based VFX/design studio Smoke & Mirrors to launch this spot that’s part of the filmmaker’s work for Absolut. Having already designed the Absolut Brooklyn bottles earlier this year, the filmmaker now pays tribute visually to his fave borough with the help of spoken word artist, Lemon Andersen, who manages to squeeze in names of basically all the Brooklyn neighborhoods.

Lee and S&M, the latter of which handled post and VFX on this spot, first partnered on the music video for Michael Jackson‘s This Is It. Credits after the jump.

More: “The Jay-Z Empire State Explored in Full Absolut Vodka Film


Prod Company: 40 Acres and a Mule
Director: Spike Lee
Editor: Barry Brown

Post/Effects/Grading: Smoke & Mirrors NY
CCO: Sean Broughton
Lead VFX Artist: Nic Seresin
Flame Assistant: Sam Caine
Colorist: Ben Eagleton
Producer: Lauren Shawe

Final Color Grade: The Mill

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!